There are people who do not simply inhabit the world but perceive it with a different kind of sensitivity. For Giselle Loor, an entrepreneur and interior designer with Ecuadorian roots, that way of seeing has guided every stage of her life and, over time, also the way she contributes to a city as diverse as Miami. With more than three decades in the industry, that sensitivity now coexists with the experience of a woman who has built a firm, a reputation, and a career of her own.
Her childhood was marked by a particular intuition toward her surroundings. It was not simply about seeing a space, but noticing how its energy changed. Her first encounters with design happened almost instinctively, when she rearranged the furniture in her home in search of a different feeling in the environment. What might have been a game to others was already, for her, a way of perceiving and transforming. Over time, that sensitivity became her compass.
At 21, she took her first formal step into the industry by joining a renowned design company in South Florida. She started from the ground up, coordinating, managing orders, and assisting designers, but it was precisely through that process that she discovered a deep connection to the craft. “I fell in love with it immediately,” she recalls.
While working full-time, she decided to pursue her education at the Art Institute and attend evening classes. Her days revolved around work and learning. Even her own home eventually became a creative laboratory.
“I had an enormous passion for this career, and I got married very young, at 21,” she recalls. Having a home of her own allowed her to experiment with design from an intimate and everyday perspective. She observed designers, understood their processes, and absorbed every detail of the company where she worked.
Studying while working allowed her to observe design from different angles and understand that creating a space involved much more than choosing beautiful pieces. Through this process, Giselle came to understand that her path was not about replicating traditional structures, but about building something that reflected her own way of experiencing life.
Miami was also instrumental in that evolution. Growing professionally in a city shaped by a mix of cultures, styles, and ways of living broadened her perspective on design. Over time, Giselle learned not only how to create spaces, but also how people, their stories, and their ways of living could become an essential part of every project.
In 2006, she and her husband, Brett, founded B+G Design. Over two decades, they have built a design firm that became a success story created from the ground up and led by a woman in one of the country’s most competitive markets. From the beginning, the project was envisioned as more than an aesthetic practice: a space where design engages with well-being and where every decision responds to a deeper intention.
Over the years, that vision has also translated into recognition within the industry. B+G Design’s work has been featured by publications including AD Pro, The Wall Street Journal, Robb Report, Forbes, HGTV, and Elle Decor, and has received accolades such as the Luxe RED Award, the ASID South Florida Design Excellence Award, and the DCOTA Stars of Design Award, as well as a nomination for the Interior Design Best of Year Awards. Among its recent projects is a multilevel private residence overlooking an alpine lake in Switzerland, created for a returning client—a project that represents the international reach the firm has achieved.
Her approach has evolved as she herself has evolved. There are no rigid formulas or absolute promises, but rather a constant invitation to reconnect. In a world that pushes us toward speed, Giselle advocates for presence. Her work begins with a quiet question: How do we want to feel in the place where we live?
That philosophy is also reflected in her routines. Her days do not begin with urgency, but with intention. There is room for silence, for the body, for breathing. Rituals that are not dictated by trends, but by a genuine need for balance. “My routine is not an obligation; it is a way of sustaining myself,” she says.
Motherhood has also expanded this understanding. Giselle is the mother of two sons, now college students, and has experienced firsthand different stages of family life: from having children at home to navigating an empty nest and welcoming them back during their breaks. This experience has allowed her to understand how a family’s needs change and how a home should accompany those transformations.
In her everyday life, details take on special meaning. Scents, sounds, and textures communicate. That meticulous attention not only defines the way she lives, but also the way she works. Every project is shaped by that sensitivity. It is not simply about offering something, but about creating an experience.
Before thinking about materials, colors, or layouts, she listens to her clients’ routines, needs, and silences. She wants to know how they live, what calms them, and what energizes them. That is where she finds the keys to designing.
In this way, each project stops being a generic proposal and becomes an authentic reflection of those who inhabit it, creating spaces that are not only functional, but deeply aligned with her clients’ lives.
Today, as B+G Design celebrates 20 years and Giselle reaches more than three decades of experience in the industry, she finds herself in a new professional chapter. At 52, she does not look at her journey from the perspective of someone who has reached a destination, but from that of a professional who has built a solid career and still has much more to accomplish.
After 30 years in the industry and two decades leading her own firm alongside her husband, she now has the clarity to choose the projects that genuinely excite her and the experience to take them to another level.
That journey has also taught her that professional success is not built overnight. It is sustained through knowledge, discipline, adaptability, and the willingness to keep learning even after reaching a position of recognition within the industry. For Giselle, each stage has contributed something different: the early years of learning, the building of B+G Design, the projects that have taken her into new markets, and a career that continues to evolve.
Her story is not that of someone who has found definitive answers. It is that of a woman who has learned to ask better questions, observe more closely, and make decisions with greater clarity. Today, that perspective allows her to look ahead with a different kind of certainty: she no longer needs to prove that she can build a career; she already has. Now she can decide what she wants to build next.
Giselle Loor represents not only three decades of experience in interior design, but the result of turning a profession into a business, a vision into a brand, and a passion into a life’s work. B+G Design is celebrating 20 years, but for her, this anniversary does not mark an ending. On the contrary, it represents the platform from which a new chapter begins—with more experience, more freedom, and the conviction that the best of her career is still ahead.
Written by: Mariana Bechara, Photography: Yorch Sans
